Available for opportunities

Manish
Ray

Digital Marketing Executive — Building digital experiences that matter, one campaign at a time.

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MR
Manish Kumar Ray
Digital Marketing Executive
Odisha, India
466+
Ad Campaigns Run
9.2M
Impressions Delivered
8+
Websites Built
8
Brands Managed
About Me

The Person Behind the Metrics

I'm a Digital Marketing Executive based in Odisha, India, passionate about building brands that resonate. From managing Meta Ads and building Shopify stores to crafting AI-powered Instagram content strategies — I bring a full-stack digital mindset to every project.

I founded Zyra Beauty, an e-commerce brand, handling everything end-to-end — product, website, ads, and conversions. That entrepreneurial foundation now powers my work at Mylstone Digital Service, where I've run 466+ campaigns, delivered 9.2M+ impressions, managed ₹2.36L+ in ad spend, and built 8+ websites for brands across fashion, travel, education, construction, and tech.

Meta Ads ManagerWordPressCanva N8N AutomationSEOShopify AI Content ToolsGoogle Ads
Expertise

Skills & Tools

📣 Platforms
Meta Ads ManagerGoogle AdsInstagramLinkedInYouTubeTwitter/X
🛠 Tools
CanvaNotionBufferWordPressShopifyN8NShopBase
📊 Analytics
Google AnalyticsMeta Business SuiteKeyword PlannerExcel
Career

Work Experience

★
Digital Marketing Executive
Mylstone Digital Service
Current Nov 2025 – Present
  • Planned and executed 466+ Meta Ads campaigns across 5 different client accounts, generating 9.2M+ total impressions and 36.64L+ total reach.
  • Managed ₹2.36L+ in ad spend across Lead Gen, Traffic, Messaging, Sales & Awareness campaigns — achieving as low as ₹0.47 CPR and 3.71× ROAS on best campaigns.
  • Built 4 websites from scratch (WordPress) and delivered updates on 4 additional client websites across diverse industries.
  • Managed social media presence for 8 brands — handling content creation, grid planning, AI-driven post strategy, and community growth.
  • Managed an AI-driven Instagram page growing organic reach from 200 → 1,000+ views within a single month through consistent content publishing.
  • Executed WhatsApp bulk marketing campaigns for multiple client product launches and seasonal promotions.
✦
Digital Marketing Intern
ProWebHills Pvt. Ltd.
Oct 2024 – Oct 2025
  • Assisted in preparing and analysing Meta Ads performance reports, tracking KPIs like CTR, CPC, ROAS, and audience engagement for multiple campaigns.
  • Explored and implemented AI tools for content creation, ad copy generation, and workflow automation to improve marketing efficiency.
  • Supported social media marketing activities including content scheduling, trend research, and audience engagement strategies.
  • Conducted competitor research and campaign analysis to identify new growth opportunities and optimise ad performance.
✦
Founder & Digital Marketer
Zyra Beauty (India)
May 2024 – Oct 2024
  • Founded and managed an e-commerce beauty brand covering all operations — website, content, payments, and sales.
  • Planned and executed Meta Ads campaigns to drive targeted traffic and improve conversion rates.
  • Scaled the brand's presence across India by optimising campaigns and boosting overall sales performance.
Brands I've Worked With

Social media managed & campaigns executed across these brands

Development

Websites I've Built

From full builds to major updates — every site here was developed, redesigned, or enhanced hands-on using WordPress and modern web tools.

Proof of Work

Campaign Results

Real numbers from real campaigns. Every metric here represents an ad account I personally managed — from setup to daily optimisation.

9.2M
Total Impressions Delivered
₹0.47
Lowest Cost Per Result
466+
Total Campaigns Run
3.71×
Best ROAS Achieved
IT Company Ads
Client A — Software & IT
IT & Software Industry · Multi-campaign account
Lead Gen
Best CPR
₹90.82
Messaging conversation
Top Result
120 convs
@ ₹109.46 per conv
Impressions
511K
Reach: 2,35,503
Total Spent
₹83K
Across all campaigns
Leads & Messaging conversion campaigns↑ 77 convs @ ₹90.82 best CPR
Travel campaign 1
Travel campaign 2
Travel campaign 3
Client B — Travel & Adventure
Outdoor Travel Brand · 133 campaigns
Messaging
Best Result
280 convs
Flagship Campaign — MAR
Best CPR
₹36.36
Per messaging conv
Impressions
1.75M
Reach: 10,99,187
Total Spent
₹98K
133 campaigns total
Summer Camps, Treks & Corporate Adventures↑ 280 convs @ ₹36.36 · Best performing campaign
Real Estate Construction Ads
Client C — Real Estate & Construction
Construction & Real Estate Brand · 23 campaigns
Messaging
Best Result
204 visits
Instagram profile visits
Best CPR
₹2.38
Hiring DM Exec campaign
Impressions
657K
Reach: 3,18,214
Total Spent
₹36K
23 campaigns total
Brand Awareness, Hiring & Lead campaigns↑ 167 messaging convs @ ₹2.38
Fashion Brand Ads
Client D — Women's Fashion Brand
Fashion & Accessories Brand · 269 campaigns
Sales · ROAS
Best ROAS
3.71×
Website purchases
Lowest CPR
₹0.47
Per Instagram profile visit
Impressions
5.6M
Reach: 36,64,075
Total Spent
₹2.36L
269 campaigns total
Sales, Traffic & Profile Growth campaigns↑ 1,686 profile visits @ ₹0.47 each
Education Brand Ads
Client E — Education & Daycare
Education & Childcare Brand · 30 campaigns
Traffic
Best Result
2,680 clicks
Link clicks campaign
Best CPC
₹0.56
Per link click
Impressions
729K
Reach: 6,05,973
Total Spent
₹15K
30 campaigns total
Traffic, Link Clicks & Enquiry campaigns↑ 1,865 clicks @ ₹0.65 · Traffic campaign
Portfolio

Featured Projects

01
Strategic Marketing
Porsche — Luxury Brand Strategy
In-depth strategic marketing analysis on luxury positioning and competitive benchmarking. Designed recommendations to strengthen brand loyalty and expand market share in emerging segments.
Brand StrategyLuxury
02
Affiliate Marketing
Myntra — Affiliate Growth Framework
Built a comprehensive affiliate marketing framework for Myntra's growth objectives. Strategies to boost traffic, conversions, and influencer-driven sales through strategic partnerships.
AffiliateE-commerce
03
IMC Strategy
Tata EV — Integrated Marketing Campaign
Multi-channel IMC strategy for Tata Motors' EV portfolio targeting 45%+ market share recovery. ₹10 Cr budget across digital, influencer, traditional, and experiential campaigns.
IMCEVMulti-channel
Background

Education & Certifications

🎓
Bachelor of Computer Application (BCA)
Vikash School of Business & Management
Bargarh, Odisha
Aug 2021 – May 2024CGPA: 9.50 ⭐
📚
Intermediate — Commerce
Larambha College
Bargarh, Odisha
Apr 2019 – May 202173.33%
// Certifications
Digital Marketing with AI — PW Skills
SEO — SERPhub
Digital Marketing Strategy — Simplilearn
Facebook Marketing & Advertising — Simplilearn
Contact

Let's Build Something Together

Whether it's a campaign, a collaboration, or just a great conversation about digital growth — my inbox is always open.

manishray2233@gmail.com LinkedIn Profile Portfolio Website +91 977-613-4639
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